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Yu Televentures

Big on offline, Yu sees 50 pc sales from brick-and-mortar stores

After almost a year of selling online, Micromax subsidiary Yu Televentures is now expanding its presence in the offline market and expects 50 per cent of its sales to come from the brick-and-mortar channel this year. According to a PTI...

After Xiaomi, Micromax’s YU goes offline

Smartphone maker YU Televentures has said that it has partnered with Reliance Retail to sell its devices offline. Micromax, which launched YU last year as an online-only brand, will now sell Yuphoria, Yureka Plus and Yunique handsets across 30,000 retail...
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