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Vijay Simha

New adidas initiative aims to draw attention to alternate sports and athletes

adidas has launched its latest initiative #FanTheFire to focus attention on athletes who pursue lesser followed sports. The digital film features Nishchay Luthra, an Indian Figure Skater who has won 4 international medals for India and is a 6-time National...
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Scent of Success: 5 winning strategies perfume retailers adopt

From utilising advanced technology to embracing rich cultural heritage, here are some strategies adopted by perfume retailers around the...
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