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Vijay Bansal

Cantabil to rejig marketing strategy

Delhi-based apparel retailer Cantabil Retail India has started a restructuring exercise that includes shutting down non-profitable outlets, slower expansion and gradually doing away with its sales strategy of offering 80 per cent flat discount throughout the year. Cantabil Retail...

Cantabil heads to south, east India

Apparel and accessories brand Cantabil India is planning to open around 150 retail stores by the end of this financial year. A majority of these stores will be located in the southern and eastern parts of the country. Cantabil...

Social Circuitry

The fast growth of digital media has amplified the potential of modern retailers to gain momentum in pushing brand building and consumption of their respective products among younger consumers. Opportunities in online brand building are particularly important to understand,...

Jaipur – In the pink of retail health

“The market of Jaipur is growing faster and will be in tune in development and commercialisation to that of the metros in the near future,” states Girish Pande, COO, E-City Property Management & Services Pvt. Ltd. (EPMS), which manages...

Cantabil India launches campus collection

Cantabil India, part of Italian fashion brand Cantabil, has launched a new collection for the Indian market. Named as ‘Campus Collection’, the newly launched products target college goers, according to a company press release. The collection includes T-shirts, shirts,...

Decoding consumer behaviour

As the Verdict 2009 brings India back to sanity, extinguishing the hate politics and evaporating the caste talk into thin air, the talk shows in which psephologists and journalists would pour out caste figures and percentages where all like...

Discounted price equals discounted brand value?

Rakesh Kumar, a Delhi-based software engineer, is a happy man. Last week, he paid a visit to home town Agra and decided to pick up some apparel for his wife. Interestingly, he ended up shopping for self as well....

Cantabil to add 280 stores by March ’10; to focus on franchise model

Apparel and accessories player Cantabil International is planning to set up 280 outlets of its ‘Cantabil’ and ‘Lafanso’ brands across India by 2009-10. “We currently have 170 Cantabil and 130 Lafanso stores across India. Our plan is to add...
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Being Human Clothing receives 5 awards at IFF 2024

The event also awarded brands such as Rare Rabbit, Tommy Hilfiger Vero Moda, Mini Klub and United Colors of...
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