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V L Rajesh

Retail costs involved in brand building

By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. Building a brand and executing a successful retail strategy for it is the top most concern of all...

ITC to add 7 Fabelle boutiques in 15 months

FMCG major ITC plans to add six-seven boutiques of luxury chocolate brand Fabelle at its hotels over the next 15 months. "We have forayed in the luxury chocolate segment with Fabelle brand. Over the next 15 months, we plan to...

FMCG major ITC to invest Rs 4,000 crore in 9 new plants

FMCG major ITC will invest Rs 4,000 crore over the next two-three years to set up eight to nine factories across the country for manufacturing of food products. "We plan to put eight-nine massive factories over the next two-three years...

ITC to launch first dairy product 'Aashirvaad Ghee' on Diwali

Aashirvaad ghee will make its debut this Diwali as ITC reportedly plans to enter the dairy segment. Extending the product range of its biggest non-cigarette brand, the company is looking to replicate the success it achieved in the unorganised...
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FinTech major Intellect targets $30-35 million business with its new solutions by 2027

The new solutions launched are in the area of corporate procurement and accounts payable and are aimed at mid...
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