Unbox Diwali Sale

The festival season, which is considered the most significant period for Indian e-commerce companies in terms of sales generated, has recently concluded with Flipkart, Amazon, and Snapdeal, the three biggest e-commerce websites in the country claiming major gains. All three say that this year's sale was the biggest so far and all of them have claimed to achieve a major milestone in some way or the other. As per industry estimates, just one day of festive sales generate anywhere between $300-400 million (about Rs 2,000-3,000 crore) in orders for the e-commerce players. While the gross sales number achieved by three of them during last month's sales season is still unknown, this year proved to be different in terms of many firsts. Where holding 'multiple' sales event in itself was an industry first, here's a list of major trends indicating a significant evolution in consumer...

Snapdeal, India’s largest online marketplace, revealed interesting trends from its Unbox Diwali Sale, indicating a significant evolution in consumer behaviour this festive season. The most surprising trend was the sharp increase in willingness of customers across India to pay at...

Snapdeal has announced the fourth and final round of its Unbox Diwali sale, with attractive discounts on credit/debit card payments to make most of the consumers festive sentiments. The company which recently concluded round 3 of its sales says it...

After two successful Diwali sales between Oct 2-6 and Oct 12-14, e-commerce major Snapdeal has announced round three of its Unbox Diwali sale which will run between October 19-21 to cash in on the festive mood in the country. The...

Snapdeal has witnessed a huge surge in orders in the first day of 2nd edition of Unbox Diwali Sale from tier II/III cities, the company said in a statement. 40 per cent of its sale by value took place...

According to industry body Internet and Mobile Association of India (IAMAI) and IMRB, the e-commerce industry is growing at an outstanding rate in India and is expected to nearly double to Rs 2 lakh crore in 2016. The festive season...

After spending Rs 200 crore blitzkrieg for rebranding, Snapdeal has launched a range of initiatives to ensure that its consumers continue to get faster deliveries, even as the shipment volumes surge multi-fold with the festive sale kicking in early...

Snapdeal on Thursday announced that Vice President SCM (Supply Chain Management), Mayank Jain, will lead the Supply Chain function at the company. In his new role, Jain will spearhead the complete operations and supply chain function at Snapdeal. He assumes the role...