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The Wishing Chair

Shopping Centre heads predict recovery time as footfalls, sales pick up

The COVID-19-led shutdown recovery period for malls in India has been slow but steady. While Tier II & III malls picked up first and started raking in sizeable footfalls and sales, Tier I malls soon followed, picking up the...
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Data-Driven Dining: Leveraging analytics for targeted marketing in cloud kitchens

With increasing competition, data-driven marketing has become essential for promoting virtual kitchens, helping them streamline operations and meet the...
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