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The swing towards casual wear

Over the years, formal structures across various facets are being broken and new fluid ways are emerging as winners....
Bollywood tie-ups: A lucrative e-commerce formula

Bollywood tie-ups: A lucrative e-commerce formula

Bollywood plays a big role in influencing youth and, keeping this in mind, the trend of e-commerce websites associating...
Aditya Birla Group’s abof partners with Shahid Kapoor, launches athleisure fashion brand SKULT

Aditya Birla Group’s abof partners with Shahid Kapoor, launches athleisure fashion...

Aditya Birla Group's e-commerce portal abof has recently announced the launch of India’s first athleisure fashion brand, SKULT. The...