Sanjali Giri

Sanjali Giri has 14 years of experience in branded apparel, footwear, accessories, cosmetics and toiletries. Her areas of expertise include brand, product and e-commerce. She joined The Body Shop in 2011 to manage the product and commercial function for India...

In the last few years, we have witnessed enough discussions on Omnichannel strategies, digital strategies from a marketing lens, customer loyalty, and shopper experience. Yet, the focus on Buying and Merchandising strategies in the new world has been virtually...