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Ritesh Bhimani

Modern Trade all about win-win partnerships between brands and retailers

The evolution of modern trade has thrown up new challenges for FMCG and food majors. Brands love the space, the visibility and all the benefits that modern trade offers. They have allocated resources towards this new order through dedicated...

Zespri International, Dabbawalas to promote new Kiwi variant

The world's largest kiwi fruit marketer, Zespri International has tied up with Mumbai's Dabbawalas for sampling and selling a new variant of the fruit in the Indian market – The Zespri SunGold Kiwifruit, the company said. The New Zealand based...
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Mush to shift its 100% production to India by 2025: co-founders

The company scaled from five SKUs in a single category in 2018 to over 150 SKUs across more than...
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