research

Simplicity should be the key 2023-24 mantra, says India EAS Index Report

The EAS Index Report identifies customer pain points across their interaction with brands and shares recommendations to ease the same Bengaluru: The India Effort Assessment Score (EAS) Index Report 2023, a neuro-science-based study generated by Terragni Consulting says that simplicity should...

Top 4 factors influencing consumer trust on E-commerce platforms

Consumers consider authenticity, professionalism, digital literacy, and payment gateways before trusting an e-commerce platform, finds Instamojo survey A recent survey by retail solutions provider Instamojo revealed that authenticity, professionalism, digital literacy and payment gateways are the key factors that influence...

Retail Real Estate Scenario In India

Indian Retail, growing at a healthy rate of 16 to 19 percent, is expected to reach a size of 56.8 trillion rupees in 2016 of which about 11.1 percent will be modern retail. This report by IMAGES Research states...

Turning Customers into Loyal Brand Advocates

By taking the right steps, grocers can expect to see increased sales and repeat customers well into the new year. Grocers need to transform their customers into active brand advocates who will sing their praises to friends and family. By...

L’Oréal opens Predictive Evaluation Center

The L’Oréal Group has opened the L’Oréal Predictive Evaluation Center in Gerland, France. The facility said to be the result of 30 years of research and investment is dedicated to the predictive evaluation of the safety and efficacy of...

Kidswear market growing — branded uniforms gain share

The kidswear market in India including uniforms has seen a growth of 18.2 per cent in the year 2007, while kidswear market witnessed annual value growth of 22.5 per cent in 2007 as compared to 2006, says India Apparel...

PE investments touching $13 billion

Private equity investment in the country is set to touch $13.5 billion during this year, making India one of the top seven recipients of such funding in the world, a study said. Further, private equity funding is projected to...
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H&M’s debut with cricket marketing

Amit Kothari, regional head of customer activation and marketing for H&M South Asia, talks about H&M’s association with cricket...
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