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Rajesh Agarwal

Micromax forays into refrigerator, washing machine segments

Home grown firm Micromax, which is aiming to be a complete consumer electronics maker, has entered into refrigerator and washing machine segments and expects Rs 2,000 crore revenue from new categories, said a top company official.According to a PTI...

Micromax forays into air cooler category

Consumer electronics maker Micromax has announced its foray into the air cooler category with products priced between Rs 5,990-16,990.According to a PTI report: Micromax will have a full-fledged range of room air coolers including personal, tower, desert and window,...

Micromax to invest up to Rs 300 cr to become a complete electronics maker

Micromax will foray into segments such as washing machine, refrigerator and microwave, as it plans to be a complete consumer electronics maker, a top company official said. According to a PTI report: The home-grown company is planning to invest up...

Anil Kapoor to endorse consumer electronics products

Bollywood actor-producer Anil Kapoor has been roped in to endorse consumer electronics company Micromax Informatics to bolster its footprint. Anil is proud to associate with the brand, which he feels is a "game changer" in its space. "I am looking forward...

Budget 2017: FMCG players expect the Govt to enhance rural spending, rip taxes

Government's move to enhance rural spending through welfare schemes like MGNREGA and reduction in tax rate on basic income slab would help drive demand for products, say leading FMCG firms. PTI quoted Managing Director, Godrej Consumer Products Ltd (GCPL), Vivek...

Micromax sees 20 pc revenue from consumer durables by Dec 2017

After televisions, tech firm Micromax is now foraying into the air-conditioner category and expects the consumer durables vertical to contribute 20 per cent to its revenues by December 2017. According to a PTI report: The city-based firm, which gets a...
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Madras Mandi to open 20 new stores in Chennai

It is aiming for a presence in every neighbourhood and eventually expanding to tier 2 cities in the SouthBengaluru:...
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