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Micromax forays into refrigerator, washing machine segments

Micromax forays into refrigerator, washing machine segments

Home grown firm Micromax, which is aiming to be a complete consumer electronics maker, has entered into refrigerator and...
Micromax forays into air cooler category

Micromax forays into air cooler category

Consumer electronics maker Micromax has announced its foray into the air cooler category with products priced between Rs 5,990-16,990. According...
Micromax to invest up to Rs 300 to become a complete electronics maker

Micromax to invest up to Rs 300 cr to become a...

Micromax will foray into segments such as washing machine, refrigerator and microwave, as it plans to be a complete...
Anil Kapoor to endorse consumer electronics products

Anil Kapoor to endorse consumer electronics products

Bollywood actor-producer Anil Kapoor has been roped in to endorse consumer electronics company Micromax Informatics to bolster its footprint. Anil...
Budget 2017: FMCG players expect the Govt to enhance rural spending, rip taxes

Budget 2017: FMCG players expect the Govt to enhance rural spending,...

Government's move to enhance rural spending through welfare schemes like MGNREGA and reduction in tax rate on basic income...
Micromax sees 20 pc revenue from consumer durables by Dec 2017

Micromax sees 20 pc revenue from consumer durables by Dec 2017

After televisions, tech firm Micromax is now foraying into the air-conditioner category and expects the consumer durables vertical to...