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Prashant Khatore

Budget Special: FMCG players want Budget to focus on rural wages, job creation

Ahead of the Budget, FMCG players have pitched for policies that focus on rural markets to reverse slide in wages, create more jobs and reduction in personal tax slabs to give more purchasing power to consumers.According to a PTI...
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From Gut Feeling to Big Data: How FMCG Brands Are Reading Your Mind (and Wallet)

Today, insights gleaned from market research and consumer behaviour are empowering Indian FMCG brands to comprehend their customers better...
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