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Why is CGI marketing gaining popularity among brands?

Effectiveness, engagement and novelty are some of the many benefits of computer-generated imagery (CGI) -- driven advertisingNew Delhi: The iconic Qutub Minar getting a golden ring, a box falling on a building, an anonymous creature on a skateboard or...

FMCG makers expect sustained recovery in volume and margins with price reduction in FY24

FMCG companies are chasing volume growth again after a gap of a few quarters, offering higher grammage and price cuts thanks to inflationary pressuresNew Delhi: Encouraged by volume growth, margin improvement and recovery in rural sales, India's top fast-moving consumer...

Global Retailers in India: Moves, leaps & hurdles

India’s enchantment with foreign brands is no secret but the wheel has now turned to a full circle. Today, it’s the foreign brands that are chasing the Indian consumers. India is poised to become the third largest consumer economy...

Pond’s Men’s Range Signs Up Varun Dhawan

Global skin care pioneer, Pond’s has recently launched a range of face care for men. Resonating with the brand’s promise of an energising effect after use, the brand has introduced actor, Varun Dhawan, as the face of the new...

Unilever confirms Alberto Culver shareholder approval

Unilever has confirmed that Alberto Culver Company shareholders have voted in favour of the proposed $3.7 billion Unilever acquisition.Separately, it has received a second request for information from the United States Department of Justice (DOJ) in the regulatory...

HUL to manufacture Pond’s in India

In a bid to take on rivals, Olay and Garnier, head on, in the anti-ageing segment, FMCG giant, HUL, will now locally manufacture its anti-ageing products to bring down the prices. It has already begun the local production of...

Pond’s Beauty Council

Pond’s has announced its very own ‘Pond’s Beauty Council’ in March comprising of a new set of women achievers to represent the manifestations of change in skincare. Famous Bollywood celebrity and successful jewellery designer Neelam Kothari, renowned Bollywood designer...

Pond’s invests in Asia

Unilever owned brand Pond's has recently opened a new arm of the Pond’s Institute global research network in Shanghai, a facility dedicated to studying and servicing the beauty needs of Asian women.The team has been tasked with a...
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Stanley Lifestyles IPO subscribed 1.43 times on day 1 of offer

The initial share sale received bids for 1,46,69,560 shares against 1,02,41,507 shares on offer, as per NSE dataNew Delhi:...
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