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Pioneer Property Zone

Malls: From shopping centres to experience centres

Keeping a shopping centre or a mall alive takes lot of effort, process, management and above all, a deep understanding of consumers. The relevance and connect to consumer is paramount. Products and services, which are relevant to the customer are thriving and which are non-relevant to the...

It’s all about gaining customers

The assumption that multiplexes only have audience is passé. With the emergence of at least two multiplex chains targeting cities beyond the metros bears testimony to this fact. Mexico-based chain Cinepolis for instance considers the various cities of Gujarat...

Enhancing support services in shopping malls

Though the equation between demand for malls and supply of space is disproportionate, it has not weakened the will of Indian mall developers to open huge gigantic malls across the country. With little differentiation between the brand and other...

Successful Mall Management Strategies

Some of the most sought-after mall management experts, who offer their tactical expertise to the majority of successful malls came together to discuss the importance and ways to develop successful mall management strategies.Anand Sundaram, Chief Executive, Pioneer Property Zone,...

Successful Mall Management Strategies

Some of the most sought-after mall management experts, who offer their tactical expertise to the majority of successful malls came together to discuss the importance and ways to develop successful mall management strategies.Anand Sundaram, Chief Executive, Pioneer Property Zone,...

Anand Sundaram

CEO Pioneer Property ZoneAnand has had a prolific 25 years career in hotels, auto retail and malls, and is known in the industry for his specialist skill sets during the launch and turnaround stages of these businesses. His penchant for...

PPZ to Manage Over 1 million sq.ft .of Retail Space in Hyderabad

In the dynamic retail scenario that India is going through at the moment, Pioneer Property Zone (PPZ), has further strengthened their presence in the Southern India by acquiring 5 more projects to their existing portfolio of 13 assets nationwide.The...

Art of Differentiation for Malls

Size and footfalls are no longer the differentiation criteria for malls today. The brand called mall is trying to up the consumer experience by providing exemplary facilities and infrastructure to attract footfalls and increase sales. Let’s understand how a...

Mega Trends that Will Shape the Future of Mall Industry

Urban India today is witnessing a scenario where the supply of organised space is much more than the current demand and, consequently, the vacancies are quite high. This is encouraging developers and promoters to look at solutions that ensure...

Suraj Group appoints Pioneer Property Zone to manage its first mall in Bangalore

Real estate developer Suraj Group has appointed Pioneer Property Zone (PPZ), shopping mall developer and manager, for its upcoming 100 crore flagship mall at Indiranagar, West Bangalore. PPZ will manage the overall brand mix and leasing strategy for the...
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Latest News

Borzo to move its headquarters to India from Netherlands

The company was launched in India in 2016 as WeFast and later globally rebranded in 2021 as 'Borzo'New Delhi:...
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