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Pathaan

Celebrity brands that failed to deliver a blockbuster performance

While the association with a celebrity can bring initial buzz and attention to a brand, sustaining and growing in the retail space demands much more Mumbai: Kylie Jenner, rapper Kanye West, singer Rihanna, and basketball legend Michael Jordan among others...

The business of love on Q-commerce

How Q-commerce platforms added cheer to the Valentine’s Day celebrations of its customers New Delhi: In 2015, Indians spent approximately Rs 22,000 crore on Valentine’s Day, as per ASSOCHAM data. Valentine’s day has grown manifolds since then as a celebration...

Shah Rukh Khan drives footfall to malls with his movie Pathaan

The release of the SRK-starret Pathaan is expected to increase mall footfall by 25-30%, the biggest beneficiary of which will be foodcourtsNew Delhi: The release of Shah Rukh Khan-starrer Pathaan movie is attracting droves of people to multiplexes all...
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Brigade Enterprises to invest Rs 8,000 cr in Chennai by 2030 to build malls, offices, homes among other things

In Chennai, Brigade Group has already completed over 5 million square feet across residential, office, hospitality and retail real...
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