omnichannel

India’s omnichannel business could swell five times, to $55 billion, by 2027, up from about $11 billion at present, according to the latest report by IMAGES Group’s India Phygital Index 2022.The report, jointly conducted by IMAGES Group in association...

It is rightly said that some of the biggest changes need some situations like COVID-19 to bring about important transformation. The crisis has increased digital adoption significantly with companies and even customers going digital for getting their jobs done. Times...

E-commerce business is on a growth path and is set to achieve almost 265% growth by 2021. Experts are predicting that what was a $1.3 trillion industry in 2014 to is going to be a $4.9 trillion industry by...

Traditional trade continues to be the mainstay of the Indian FMCG sector but consumers are increasingly adopting digital channels, leading to new formats and strategies by companies, Godrej Consumer Products India & SAARC CEO Sunil Kataria was quoted by news agency PTI as saying. The evolution of online and direct-to-consumer...

2020 has delivered a VUCA disruption like never before. Even though things have stabilized now, businesses are still struggling to make sense of the debilitating effect of lockdowns on the once buzzing retail landscape. Since the pandemic hit, retail has...

British footwear brand Clarks announced a partnership with Fynd to power the brand’s omnichannel strategy. The technology enables Clarks to digitally expand it's brick-and-mortar stores and fulfil orders from customers anywhere in the country. As more shoppers turn towards e-commerce,...

Unprecedented global catastrophe has pushed the business dynamics off the rails. Most of the large economies went under different forms of lockdowns, and people also rightly took the necessary precautions. A side effect has been a significant slowdown in...

With the novel coronavirus pandemic gripping the world and the government implementing a lockdown – including shutting down of all malls and high streets except essentials – while advocating social distancing, people have been confined to homes, isolating themselves,...

We were at one of India’s biggest fashion retail showdown - the 20th edition of India Fashion Forum and after interacting with a few leaders of fashion brands, we learned that the last few years have been a pilot for...

In today’s consumer environment, retailers want to create personalized experiences with better data to build a broader base of loyal customers. To help achieve this, many large retail brands have deployed technology to harness basic in-store data. Many Fortune...