Neha Shah

Consumers’ wardrobes, in India and across the world, are undergoing a distinct shift – from formal clothing to a greater preference for trendy and casual attire. The following feature takes a look at the Indian market for one of...

Pepe Jeans London, a forefront of international denim-led fashion brand, is aggressively looking at retail expansion plans across the country along with enhancing its Omnichannel experience.As Neha Shah, Head of Marketing, Pepe Jeans India says, “The marketing strategies play...

It’s no hidden fact. Despite all efforts, the retail industry constantly struggles to keep pace with what exactly it is that their consumers want. Expectations are temperamental and becoming increasingly difficult to live up to. One conceivable way that can...

Pepe Jeans is the brainchild of the Shah brothers from Kenya - Nitin, Arun and Milan Shah - who revolutionized London’s fashion scenario by creating stylish and trendy jeans unlike the customary ordinary looking denim available in those days. In...

One of the boldest moves taken by the Government of India in the history of Indian economy was the pulling out of circulation, high value currency notes - Rs 1,000 and Rs 500 - with effect from November 8, 2016...

Even as majority of the brick-and-mortar retailers in India have already dived into the lucrative, but challenging, world of e-commerce - either via a tie-up with an online peer or launching their own Omnichannel play - the debate is still on... Who will win the game in...

Change has become the only constant for the retail sector in India. Rapid growth in online retail has meant significant losses for firms trying to woo customers. But, eventually, they are afoot to find ways to cut losses. Offline...