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An exploratory study of the Indian casual wear market

Casual wear is the modern sovereign of the global fashion world. Honestly, the fashion industry has probably not witnessed...
Why retailers are betting big on the Indian shirts market

Why retailers are betting big on the Indian shirts market

Shirts accounts for 12 percent of the total apparel market in India. Men’s shirts hold 94 percent of the...

Using digital tech to create multi-sensory consumer experiences to strengthen brand

Of late, brands are exploring means and mediums to engage with their customers as frequently and as innovatively as...

Humans & Technology: Revolutionising Retail, Influencing Consumption & Driving the Change...

Technology has revolutionised retail in the last decade or so. It is influencing retail consumption like never before and...
It’s busy business as retailers gear up to weather climate change

It’s busy business as retailers gear up to weather climate change

Global warming, inconsistent weather conditions and the shrinking winter season have adversely impacted India’s winter wear market, changing consumer...
Indian Knitwear Market: Present and the future trends

Indian Knitwear Market: Present and the future trends

The need for speed and the need for comfort have together made way for comfort wear. And today, satiating...
The t-shirts market in India

The t-shirts market in India

Consumers’ wardrobes, in India and across the world, are undergoing a distinct shift – from formal clothing to a...
Pepe Jeans sets a brand new equation with new channels and categories 

Pepe Jeans sets a brand new equation with new channels and...

Pepe Jeans London, a forefront of international denim-led fashion brand, is aggressively looking at retail expansion plans across the...
Retail Digital Marketing: Top 5 Trends

Top 5 Trends in Retail Digital Marketing

It’s no hidden fact. Despite all efforts, the retail industry constantly struggles to keep pace with what exactly it...
Pepe to increase focus of their retail expansion in Tier II and III markets

Pepe to increase focus of their retail expansion in Tier II...

Pepe Jeans is the brainchild of the Shah brothers from Kenya - Nitin, Arun and Milan Shah - who revolutionized...