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The dynamics of Indian denim market

The dynamics of Indian denim market

Denims are now an innate part of the Indian fashion scene. From metros to the most remote of small...

Premium Indian brands lead the country’s denim race

A pair of jeans can be found in practically everyone’s wardrobe – from a hardcore ethnic Indian wear patron...
Pepe Jeans: Working towards understanding young consumers

Pepe Jeans: Working towards understanding young consumers

There has been a lot of ‘big-name’ noise in the global kids’ denim wear space in recent months with...

An exploratory study of the Indian casual wear market

Casual wear is the modern sovereign of the global fashion world. Honestly, the fashion industry has probably not witnessed...
Why retailers are betting big on the Indian shirts market

Why retailers are betting big on the Indian shirts market

Shirts accounts for 12 percent of the total apparel market in India. Men’s shirts hold 94 percent of the...

Using digital tech to create multi-sensory consumer experiences to strengthen brand

Of late, brands are exploring means and mediums to engage with their customers as frequently and as innovatively as...

Humans & Technology: Revolutionising Retail, Influencing Consumption & Driving the Change...

Technology has revolutionised retail in the last decade or so. It is influencing retail consumption like never before and...
It’s busy business as retailers gear up to weather climate change

It’s busy business as retailers gear up to weather climate change

Global warming, inconsistent weather conditions and the shrinking winter season have adversely impacted India’s winter wear market, changing consumer...
Indian Knitwear Market: Present and the future trends

Indian Knitwear Market: Present and the future trends

The need for speed and the need for comfort have together made way for comfort wear. And today, satiating...
The t-shirts market in India

The t-shirts market in India

Consumers’ wardrobes, in India and across the world, are undergoing a distinct shift – from formal clothing to a...