Myntra

This digitization of shopping has created a tectonic shift in shopping behaviour and ways of doing business. While establishing digital presence was the craze till now, a new shift in the trend has been apparent of late. Images BoF...

For fashion retailers, the concept of exclusivity makes one of the most advantageous marketing opportunities. A recent research elaborates on this in context of today's challenging fashion business scenario. Fashion and Consumerism The Indian consumer market is broadly segregated into urban and...

Online shopping has crossed the realms of being merely a shopping experience. Today, e-commerce companies have turned themselves into a friend, well-wisher, empathiser and problem solver for their customers.Through a vigorous social media presence, major e-commerce players struck the...

The nation’s most awaited fashion sale, Myntra’s ‘End of Reason Sale’, held between December 22-25 concluded with over 1.7 million people purchasing 5 million products over the four day sale. Myntra recorded the highest share of first time buyers of...

Online fashion retailer Myntra is using futuristic technologies like data mining and artificial intelligence (AI) to help designers come up with patterns and styles that can boost sales for apparel makers. According to a PTI report: The Flipkart-owned company has...

The 7th edition of Myntra’s End of Reason Sale (EORS) opened at 12:00 am on December 22 to a great start with Myntra clocking Rs 5 crore in the first five minutes. Myntra witnessed 500 per cent rise in...

VP & Head of Design – Myntra Fashion Brand, Myntra Designs, Nihal Rajan talks about the various ways to engage consumers and personalize latest trends

Myntra will soon kick start the 7th edition of the nation's most awaited fashion sale event, Myntra’s End of Reason Sale (EORS). The biggest Fashion sale is ready with over 5 lakh styles on offer from 2000 global and domestic...

Fashion e-commerce major Myntra is investing in growing personal care segment to cater to the masstige section and expects it to contribute 7-8 per cent of its revenues in the next two years. "Personal care is an important category and...

Myntra has emerged as the nation’s most sought after retailer for sportswear. The category has witnessed strong growth on the platform at 30 per cent year-on-year over the last five years, owing to concentrated efforts by the online fashion...