Myntra

Myntra has announced the return of ‘Myntra Beauty Edit’, one of a kind shopping festival for cosmetics and beauty products on March 21-22, which is back on popular demand after the very successful first edition in Dec 2017.The two-day...

Myntra shared key insights on the fabric of fashion in India, based on comprehensive research and acumen of the segment. Senior members from the management, including, CEO, Ananth Narayanan and CMO and Head of Jabong, Gunjan Soni, presented rich...

"India's apparel fashion business has a long way to go with per capita consumption being as low as $50 compared to $950 in the US and $150 in China, said Suresh J, Chairman, India Fashion Forum and MD &...

Would you like to know more about the emerging fashion consumer segments? Do you want to know how the cultural discourse in India is changing, what is its current standing and where is it headed? If yes, then be...

Bollywood plays a big role in influencing youth and, keeping this in mind, the trend of e-commerce websites associating with films and film celebrities has of late gone to the next level. This partnership boosts customer footfalls and adds...

Cover Story, a fast fashion brand for women by Future Style Lab, has launched its flagship store at Ambience Mall, Gurugram. The store is spread across 2,000 sq. ft. of area, at a prominent ground floor location amidst the...

Myntra has grown its accessories category by 100 per cent and targets to grow YOY by 200 per cent. Myntra is bullish on the category and keeping in mind the long term prospects of the Accessories category, it has...

This digitization of shopping has created a tectonic shift in shopping behaviour and ways of doing business. While establishing digital presence was the craze till now, a new shift in the trend has been apparent of late. Images BoF...

For fashion retailers, the concept of exclusivity makes one of the most advantageous marketing opportunities. A recent research elaborates on this in context of today's challenging fashion business scenario. Fashion and Consumerism The Indian consumer market is broadly segregated into urban and...

Online shopping has crossed the realms of being merely a shopping experience. Today, e-commerce companies have turned themselves into a friend, well-wisher, empathiser and problem solver for their customers.Through a vigorous social media presence, major e-commerce players struck the...