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Meera Mehta

CRAFT AT CROSSROADS – INTEGRATING CRAFT WITH FASHION, IMPROVING THE VALUE CHAIN

Traditional know how has regained its significance as a base for knowledge which can be utilized for the welfare of all. In a globalizing and increasingly digital world, which is reaching for emotional and cultural connections, crafts can bring...
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Fashion industry leaders unite against discounting, embrace data-driven personalization

As fashion evolves from mere aesthetics to a reflection of personal identity, industry leaders at India Fashion Forum (IFF)...
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