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Maxwell Industries

Innerwear: A History

Innerwear is no more a basic need, but a concept known as intimate wear that makes you feel confident and comfortable. Know the history and journey of this most essential garment in your wardrobe. Keeping your wardrobe up-to-date with latest...

Today’s generation is ready for expensive lingerie

The session on “The Indian Lingerie Market: The Size and Shape of the Innerwear Business” on the final day of the ongoing India Fashion Forum 2012 at Mumbai focused on the fact that though the innerwear industry is recording...

Maxwell to bring French brand Eminence to India

Maxwell Industries Ltd., makers of the VIP brand of innerwear, are looking to enter the premium innerwear sub-segment through an alliance with Eminence SA of France. Eminence is the leading No 1 brand in men’s innerwear in France, Italy,...

VIP to launch exclusive retail stores across India

Maxwell Industries, promoters of Indian intimatewear major VIP Group, has planned to set up exclusive retail stores across India. Branded as ‘Green Room’, the stores will retail all collections from the VIP brand. Speaking to media at a press meet,...
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Top 4 snack brands of India

What is intriguing is that out of the top four snack brands of India, three are from the same city New...
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