Zenil Shah, founder of Ahmedabad-based B2B House of Brands MarcoWagon on bringing international brands to India with a digital-first strategy, posting 200% growth year-on-year since inception and launching a TJ Maxx-kind of store in India
Normally, when the next generation...
India’s enchantment with foreign brands is no secret but the wheel has now turned to a full circle. Today, it’s the foreign brands that are chasing the Indian consumers. India is poised to become the third largest consumer economy...