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Loyalty program

Retail Tech Case Study: How Chaayos improved customer retention by 20%

With the help of generative AI, tea chain Chaayos was able to improve customer retention, increase revenue and enhance the experience New Delhi: Founded in November 2012 by Nitin Saluja with a passion to experiment with tea, Chaayos is a contemporary...

Get with the programe: Card-carrying consumer perspectives on retail loyalty program participation and perks

When it comes to shopping, choice is the operative word. Whether consumers shop at a specialty retailer or a mass merchandiser, on a computer or a mobile device, they have never had so many ways to please the palate,...

The Body Shop’s opens store in Coimbatore

The Body Shop® has opened its first store at Brookefield Mall, Coimbatore in March. This is the third store in Tamil Nadu, as the brand already has two operational stores in Chennai. With the launch of this...

The Body Shop now in Nagpur

The UK-based cosmetics and toiletries brand, The Body Shop (TBS), has opened its latest store at Empress Mall, Nagpur, marking its first presence in the city. With the launch of this store, The Body Shop aims to expand its...

Retailers opt for new marketing strategies

Increasing competition is forcing retail chains in India to strengthen their brands. As a post Bharti-Wal Mart JV impact, all major brands like Pantaloon, Shopper's Stop, Ebony, and Trent, have increased their marketing budgets, and are devising innovative marketing...
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Outdoor clothing brand Gokyo debuts in NCR

The newly opened Gokyo store is located in the Gulshan ONE29 mall New Delhi: Mumbai-based outdoor clothing brand Gokyo has opened...
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