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Denim at the forefront of the western wear revolution in India

Denim is a legend in itself. It’s the world’s favourite blue fabric and has an iconic history. Over the...
The dynamics of Indian denim market

The dynamics of Indian denim market

Denims are now an innate part of the Indian fashion scene. From metros to the most remote of small...

Premium Indian brands lead the country’s denim race

A pair of jeans can be found in practically everyone’s wardrobe – from a hardcore ethnic Indian wear patron...