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Kedar Lele

Modern Trade all about win-win partnerships between brands and retailers

The evolution of modern trade has thrown up new challenges for FMCG and food majors. Brands love the space, the visibility and all the benefits that modern trade offers. They have allocated resources towards this new order through dedicated...
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Indus Valley Cosmetics to Invest ₹40 Crores in R&D

The brand aims to enhance the visibility of its flagship product ‘Organic Gel Hair Colour’ through nationwide advertising and...
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