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House of Masaba

Fashion & Lifestyle

₹14,000 Cr Fashion Empire Restructured: How Ashish Dikshit & Vishak Kumar Are Steering ABFRL’s Infinite Reinvention

R S Roy -
ABFRL is undergoing a strategic vertical demerger, spinning off its western wear brands from the Madura Fashion & Lifestyle division into a newly incorporated entity—Aditya Birla Lifestyle Brands Ltd.  In a bold strategic move, the Aditya Birla Group has demerged...
Fashion & Lifestyle

Aditya Birla Fashion and Retail Ranked India’s Most Sustainable Retail Company

PTI -
ABFRL achieved an overall score of 82, positioning it in the 99th percentile among global industry peers Mumbai: Aditya Birla Fashion and Retail Ltd. (ABFRL) has secured the highest ranking among Indian retail companies in the S&P Global Corporate Sustainability...
D2C

5 ways D2C brands can leverage the power of technology

Mannu Mathew -
Here are the thumb rules D2C businesses should apply when adapting technology to achieve operational efficiency and enhanced customer experience New Delhi: The direct-to-consumer (D2C) market in India is at an exciting juncture, with brands redefining how they operate, innovate, and...
Latest News

Retail Tracker: May sees over 162 new store openings

Mannu Mathew -
With over 63 new stores opening in the region, North led the charge IndiaRetailing Insights: Retail store launches in May 2024 stood at over 162, according to the data compiled by IndiaRetailing Insights, a retail intelligence unit. Region-wise With over 63 new...
Latest News

 House Of Masaba opens its first flagship store in Chandigarh

Indiaretailing Bureau -
Spanning an area of 2,451 sq. ft., the store is located in Chandigarh’s  Madhya Marg, sector 7 New Delhi: Mumbai based apparel brand House of Masaba has opened its first flagship store in Chandigarh, a press release said on Tuesday. The...
Latest News

LoveChild by Masaba debuts offline; Opens kiosks in Mumbai and Delhi

Anagha R Ratna -
The kiosks are situated at Nexus Seawoods Mall, Navi Mumbai, and Nexus Select CityWalk Mall, Saket, New Delhi Bengaluru: Beauty brand LoveChild by Indian fashion designer and actress Masaba Gupta has entered offline retailing with the launch of two brand kiosks...
Fashion & Lifestyle

French luxury brand Christian Louboutin partners with ABFRL

Indiaretailing Bureau -
The partnership envisages the transfer of the current Indian business of the Christian Louboutin to a newly incorporated subsidiary of ABFRL where the partners will hold an equal stake Bengaluru: French luxury label Christian Louboutin has entered into a joint venture...
Latest News

House of Masaba opens new store in Delhi

Abhisar Narula -
House of Masaba has a total of 13 stores across India, out of which four are in Delhi New Delhi: House of Masaba has launched its new store at Nexus Select Citywalk, Delhi, the mall announced on social media. The...
Latest News

Reebok opens store at Lulu Mall, Lucknow

Indiaretailing Bureau -
The store was inaugurated by Bollywood celebrity Malaika Arora and it is offering Reebok’s signature collections in running, training, walking and lifestyle New Delhi: Sports footwear and apparel brand Reebok opened its latest store at Lulu Mall in Lucknow. The store...
Fashion & Lifestyle

ABFRL reports Q4 net loss at Rs 194.54 cr

PTI -
The company had posted a net profit of Rs 31.90 crore during the January-March quarter of the previous fiscal New Delhi: Aditya Birla Fashion and Retail Ltd on Monday reported a consolidated net loss of Rs 194.54 crore for the fourth...
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Home Decor & FurnishingIndiaretailing Bureau -

Home furnishings brand OBEETEE launches new outlet in Ahmedabad

Located at Bodakdev, the new outlet is the only OBEETEE store to house its complete furniture range Bengaluru: Handcrafted carpets...
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