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Food
Retail costs involved in brand building
By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. Building a brand and executing a successful retail strategy for it is the top most concern of all...
Food
ITC ropes in Shilpa Shetty for B Natural juice and beverages
ITC's food division has roped bollywood food actress and fitness enthusiast Shilpa Shetty Kundra as the new brand ambassador for B Natural Juices and Beverages, the company said in a statement.
ITC forayed into the Rs 2,500 crore premium packaged...
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D2C brands struggle for prime mall spaces as leasing norms evolve
Legacy brands and international retailers dominate high-footfall areas, while emerging D2C players struggle to break into the offline retail...
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