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Frito-Lay

Bagrrys India appoints Jayant Kapre as its new CEO and MD

As the new CEO and MD, Kapre will be responsible for executing a robust growth strategy for the company and accelerating its growth New Delhi: Bagrrys India, the health food and breakfast cereals company, has appointed Jayant Kapre as its new...

PepsiCo enters biscuit segment; launches brand Aliva

After Kurkure’s breakthrough success, Frito-Lay India, the food division of PepsiCo India has now forayed into the 1,500 million tonne biscuit category in the domestic market dominated by Parle, Britannia and ITC Foods. The group has recently launched Aliva...

Frito Lays back in Food Bazaar

With Pepsico’s Frito Lays packs back on shelves of Food Bazaar, it is understood that both the companies have finally ended the unknown conflict.However, the move is expected to hamper the movement of the Food Bazaar’s private labels on...

KSS retail gets award

KSS Retail, a global leader in price optimization solutions, has been given the Brookshire Brothers Grocery Award as ‘Marketing Vendor of the Year.’The annual award is given by Brookshire Brothers to its top vendor for outstanding contributions and positive...

RAMMS and JC Williams Group form JV

RAMMS, one of the leading end-to-end retail consultancy providers, has entered into a strategic alliance with JC Williams Group (JCWG), North America. The partnership firm is named RAMMS – JC Williams Group India.The new company will bring together RAMMS’s...

Pepsico and ITC — the slugfest begins

Bingo, the new entrant in the wafer’s market, is posing as a competitor to Kurkure and Frito-Lay. Both Pepsico and ITC are battling out to emerge victorious. In many places around the country, ITC is organising promotional events like...
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Indo Count signs licensing agreement with US-based Iconix for two brands

Under the agreement, Indo Count will bring two brands, Fieldcrest and WaverlyNew Delhi: Home textile bed linen manufacturer Indo...
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