Fashion brand

These brands spend the least on traditional advertising and yet manage to make a lasting impact on consumers Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A Gartner study...

Wrogn sells fashion apparel, footwear and accessories for men inspired by cricketer Virat Kohli New Delhi: Aditya Birla Fashion and Retail Ltd. (ABFRL) is in talks with Universal Sportsbiz Pvt. Ltd. (USPL) to acquire Wrogn, a casual brand co-created by...

Anant Tanted, founder and chief executive officer of the Indian menswear brand The Indian Garage Company on the brand’s fast-paced journey, industry challenges and future objectives Bengaluru: Around twelve years ago, Anant Tanted set out on a path to create...

Spanning over 25,000 sq. ft. of real estate the new store is located in Kochi, Kerala Bengaluru: Dubai-based value fashion chain Max Fashion has launched its largest store in India in Kochi, Kerala, spanning over 25,000 sq. ft. of retail space, said...

Targeting Gen Z audience of 18-25 years, the brand is set to innovate its product line across markets, including in India Bengaluru: International bodywear brand Sloggi owned by Swiss innerwear manufacturer Triumph International is set to innovate its product line across...

IndiaRetailing brings you a series in which we highlight the brand icons in India’s thriving fashion and lifestyle industry. Today, the spotlight is on Shitanshu JhunjhunwallaBengaluru: No business can survive for long without a vision; even if it does,...

An interaction with Afsar Zaidi, Co-founder HRX, the celebrity fitness brand which was introduced by Hrithik Roshan HRX (Hrithik Roshan Extreme) was strictly an online brand until last year. It offers a range of products including t-shirts, track pants, jackets,...

IndiaRetailing brings you a series in which we highlight the brand icons in India’s thriving fashion and lifestyle industry. Today, the spotlight is on Sanjay VakhariaNew Delhi: No business can survive for long without a vision; even if it does,...

Reliance has started a B2B2C pilot in Pondicherry to provide the entire backend for mom-and-pops including product assortment, logistics, store design, data analytics and customer service among a host of other services that the company will soon take nationwide,...

Disha Singh, co-founder of Zouk on finding a gap in the handicrafts leather accessories market and taking the cruelty-free leather route to filling it For IIM Ahmedabad student Disha Singh, a trip to Kutch during the course days turned...