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Fashion brand icons: Shitanshu Jhunjhunwalla of Turtle

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IndiaRetailing brings you a series in which we highlight the brand icons in India’s thriving fashion and lifestyle industry. Today, the spotlight is on Shitanshu Jhunjhunwalla

Bengaluru: No business can survive for long without a vision; even if it does, it would be susceptible to every disruption and upheaval that generally comes in its business cycle. It needs a leader who has the capacity to translate, create that vision, or make it clearer and turn it into reality. The very essence of leadership is having a vision in the first place. Moreover, as you can’t blow an uncertain trumpet, it should be clearly articulated so that they can manage and lead people. A team led by a visionary leader with a clear direction knows what it can achieve and how far it can go.

In this special feature, IndiaRetailing highlights the brand icons in India’s thriving fashion and lifestyle industry. Today, the spotlight is on…

Shitanshu Jhunjhunwalla

Director, Turtle


BSc in Industrial engineering from Georgia Institute of Technology, Atlanta, USA

Career history

• Future supply chain Limited (Mumbai)
• Essar Telecom retail Limited (Mumbai)
• Turtle Limited, Kolkata

Role and responsibilities

• Spearheading the D2C
• Sales and marketing verticals

Strengths & weaknesses

• Creative thinking
• Global citizen
• Strategy
• Team building
• Trendspotting
• Data science

• Impulsive

Aspirations you want to fulfill

Establish a family legacy in the fashion business in India by drawing inspiration from European fashion houses.

Game-changing retail technologies

Setting closer to market cycle – replenishment models
• Data-driven assortment plans
• Consumer insights from CRM

Skills that helped you succeed

• Ability to think abstract has been the underlying key to my successful endeavors so far. Turtle is a creativity-led organization. Creative thinking is at the core.

• The knowledge base in TOC – Theory of Constraints.

On the future of industry

Shopping in a brick-and-mortar store is no longer driven by necessity; it’s driven by a sense of discovery and the excitement of finding and experiencing something new.
So an experiential retail store that exceeds expectations should be one of the industry’s prime focal investment zones.

Seamless or omni-commerce where the distribution is the sales point but the brand experience is through the website and the EBO – The Phygital Experience.

Any role model in the industry

Amancio Ortega, Phil Knight, Harvard Schultz Rakesh Biyani and definitely my father – Sanjay Jhunjhunwalla

Learning from your career

• Learn to be patient
• Write down the insights
• Let the mind wander
• Challenge the norm

Life mantra

Don’t sweat the small stuff.

This article first appeared in IMAGES Group’s Business of Fashion Magazine March 2023 issue.

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