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Coca-Cola India appoints Ajay Vijay Bathija as VP, Franchise Operations for Southwest Asia

Bathija’s career with The Coca-Cola Company spans nearly 24 years and encompasses a distinct combination of marketing and franchise expertise New Delhi: Coca-Cola India announced the appointment of Ajay Vijay Bathija, as vice president of franchise operations for Southwest Asia...

Thums Up for Coke India as brand inches towards pre-COVID offtake levels

Beverages major Coca-Cola India continues to see improvement in operations along with offtake on the back of accelerated demand for its leading offering Thums Up. Accordingly, not only the Indian subsidiary's leadership, but also the global one has recognised the...

Coke enters immunity-boosting beverages category

Beverage major Coca-Cola India on Tuesday unveiled two new brands to mark its entry into the nascent immunity-boosting beverages category in India. Accordingly, the company under its master brand Minute Maid, introduced two new products which claim to deliver some...

Coke to advance beverage localisation, enhance ethnic drinks' portfolio

Beverage localisation along with enhancement of ethnic drinks' portfolio is the way ahead for Coca-Cola India, as it transforms from being a local to a hyper-local brand, a top company executive said. Presently, the global beverage major's local arm manufactures...

Coca-Cola enters India non-alcoholic malt-drink mart

Beverage major Coca-Cola has entered India's niche but potentially high-volume non-alcoholic malt drinks market in a big way with its global brand Barbican.The company, which launched pilot project six months back, focuses on the youth. "We introduced Barbican, a...

Coca Cola eyes setting up plant in Sri Lanka to feed demands in India

American beverages major Coca-Cola Co may set up a plant in Sri Lanka to feed demands in India, which has the highest demand of the firm's products in South Asia, the Sri Lankan finance ministry on Monday said. Coca-Cola's interest...

HCCBL to invest Rs 1,000 crore to set up plants in Ahemdabad, Nellore

Hindustan Coca-Cola Beverages (HCCBL), the bottling arm of Coca-Cola in India, is setting up two greenfield plants at Ahmedabad and Nellore with an investment of Rs 1,000 crore, a top official informed PTI. HCCBL currently operates 26 bottling plants and...

HCCBL to set up plant in Madhya Pradesh with Rs 750 cr investment

Hindustan Coca-Cola Beverages Ltd (HCCBL), the bottling arm of Coca-Cola in India, will invest Rs 750 crore to set up a plant at Hoshangabad, Madhya Pradesh. The company on Thursday announced the groundbreaking of its 110 acre plant, which would house...

Fanta Apple goes national

After successfully launching Fanta variant Fanta Apple in southern markets, beverages major Coca-Cola India has announced its pan-India roll out. Announcing the launch, Venkatesh Kini, VP — marketing, Coca-Cola India, said, “Getting overwhelming response in the southern market, we...
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John Jacobs targets 6 million consumers in three years to become India’s largest eyewear brand: Apeksha Gupta, CEO

Apeksha Gupta, chief executive officer of John Jacobs, talks about the premium eyewear brand’s strategic priorities, omnichannel journey, marketing...
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