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Unifying online/offline customers data key for effective retail marketing strategy: Surbhi Juneja, WebEngage

Rasul Bailay -
Surbhi Juneja, director for strategy and growth, WebEngage talks to IndiaRetailing about growing retail marketing scenario in the country  New Delhi: Surbhi Juneja, director for strategy and growth, WebEngage talks to IndiaRetailing about the evolving retail marketing scenario in India....
E-Commerce

National e-commerce policy in final stages; to be presented before top-level: official

PTI -
The proposed policy would take into account the interests of all stakeholders, like investors, manufacturers, MSMEs, traders, retailers, startups and consumers New Delhi: The proposed national e-commerce policy being formulated by the commerce and industry ministry is in the final...
Leaders Ink

8 Best practices in e-commerce data security

Neev Ahuja -
Following these best practices not only protect customers but also enhance a company's reputation, fostering trust and loyalty In the digital era, the rise of e-commerce has revolutionized the way businesses operate, empowering them to reach a global customer base...
E-Commerce

We’re 20-25% better than our nearest competition: Gaurav Khatri of Noise

Sanya Arora -
Commercial pilot turned entrepreneur Gaurav Khatri of Noise, on what helped the business take off and create enough noise to give competition to established players in the segment New Delhi: Founded in 2014 by Amit Khatri and Gaurav Khatri, smart wearables...
E-Commerce

IndiaMart Q1 profit jumps 78% to Rs 83 crore; to buy back shares worth Rs 500 crore

PTI -
The company also announced the buyback of 12,50,000 equity shares worth Rs 500 crore New Delhi: Online B2B marketplace and discovery platform IndiaMart on Thursday reported a 78 per cent rise in its net profit to Rs 83 crore in...
E-Commerce

Scaling for success: Five reasons why e-commerce businesses should partner with enablers

Anagha R Ratna -
Strategies for choosing and collaborating with the right enablement partner in e-commerce New Delhi: Redseer estimates e-commerce in India to grow nearly three times in the next three years to reach $163 billion by 2026, growing at a compound annual...
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Google launches ‘Google Wallet’ for Android users in India

Google Pay is not going anywhere, it will remain our primary payment app, Google Wallet is specifically tailored for...
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