customer experience

From high cash-on-delivery (COD) return rates to tag-loop checks, brands across India are tightening the reins on customer returns to protect margins and maintain service integrity.New Delhi: In India’s ever-competitive retail battlefield, where customer satisfaction often trumps profitability, a...

Lucknow-based brand targets exponential growth by entering quick commerce and expanding artisanal mithai and cafe culture New Delhi: Lucknow-based food and beverage brand The Hazelnut Factory (THF) is targeting a revenue of Rs 400 to Rs 500 crore by financial year...

Golfoy.com plans to expand its reach by setting up 10 stores by 2027, with a mix of locations inside golf clubs and independent central stores. New Delhi: Golf retail e-commerce platform Golfoy.com is set to double its revenue by FY30,...

Empathetic AI is the next frontier for brands with rich rewards like deeper loyalty, stronger engagement, and a lasting place in the hearts of consumersImagine this: You’ve had a rough day. A series of frustrating meetings, a missed deadline,...

Deep Ganatra, chief product & technology officer (CPTO), The Good Glamm Group, sheds light on the role of technology in the beauty and wellness industry and its impact on personalisationNew Delhi: With almost two decades of experience in the...

Sandeep Kohli, CEO of Aditya Birla Jewellery’s Indriya about the brand’s aspirations, strategies and what it is doing to disrupt India’s jewellery buying experienceIn July this year, Aditya Birla Group (ABG) Chairman Kumar Mangalam Birla announced the $100 billion...

As part of its long-term strategy, Curefoods aims to incubate new brands annually while expanding existing onesNew Delhi: Bengaluru-based food and beverage service Curefoods, a prominent player in the Indian food-tech sector, plans to expand to 1,000 locations over...

 It is not just about offering high-quality products anymore; brands are now aiming to build deeper, more meaningful connections with their customersLuxury retail has seen a major shift in recent years. As technology advances and consumer preferences change, premium...

The Jawa Yezdi Motorcycles and Flipkart collaboration marks a significant step in the premium motorcycle market in India and is a key part of Jawa Yezdi Motorcycles.New Delhi: Jawa Yezdi Motorcycles on Monday said its motorcycles will now be...

Studies have shown that effective scent marketing can increase retail store sales by up to 11%. Here are some strategies retail brands can benefit from…Today's retail landscape is extremely cluttered; businesses are constantly seeking innovative ways to stand out...