customer experience

Digital twin technology will act as a critical enabler for executives by helping them rehearse the future. It will transform businesses by using the predictive nature of the technology to collaborate with other organizations more closelyA foresight survey called...

Sarabjeet Saluja, founder and chief executive officer of fashion brand, Saundh speaks about the challenges he faces and his ambitions for the brand Mumbai: Sarabjeet Saluja started his women’s wear brand Saundh in 2019, after having learnt the ins and...

Adopting these trends will help D2C brands gain an edge in the marketD2C or direct-to-consumer brands have seen immense growth in the past few years. The year 2023 looks promising for D2C brands as well. The D2C market is...

Small and medium e-commerce businesses can use CX to level up their growth. Here’s how…By Jenny ChooThe estimated revenue of the Indian e-commerce business in 2022 stood at US$79 billion and is expected to reach US$350 billion by 2030,...

Customer experience (CX) automation platform, Yellow.ai, has launched a new solution - INBOX - a unified omnichannel customer support helpdesk for agents to seamlessly manage customer queries across 35+ conversational channels. With an intuitive UX, INBOX enables agents to...

The online and offline retail worlds are converging faster than ever, and for any successful brand or retailer, a sound Omnichannel strategy has become indispensable for future success. But devising a foolproof Omnichannel strategy calls for detailed analysis of...

A large majority (77%) of CEOs said they will fundamentally change how their companies interact with customers as a priority to drive business growth, according to a new report released by Accenture (NYSE: ACN). The report, titled “The Business of Experience (BX)” and led by...

COVID-19 has already impacted the global economy manifold. We have also observed a shift of consumers to online channels, trying out new brands, looking for a sense of community. As the virus started to circulate, the shift in customer...

Retail industry in India has huge potential for growth and development as major part of it remains unorganized. With the innovative technologies such as virtual reality (VR), augmented reality (AR), artificial intelligence (AI) and strategies such as omni-channel coming...

India has an incredibly diverse population. Brands need to cater to a wide range of consumers from myriad backgrounds, cultures and varying sensibilities. The winners are those organisations which appeal to a customer's core values, create differentiation and reduce...