consumer preferences

Home to some of the oldest and largest retail businesses, West Bengal remains the epicentre of economic activity in the region boasting a plethora of retail outlets, dining options, and entertainment facilities, catering to the varied tastes of shoppersNew...

Digital design technologies have the potential to revolutionise the apparel industry by streamlining processes, reducing costs, promoting sustainability, and fostering greater creativity and collaboration New Delhi: Fashion companies face a range of challenges in the design process, stemming from the...

FMCG and E-commerce sectors experienced an annual increase of 26.2% and 19.4% respectively, during Q2-FY24, reflecting rising consumer demand in these sectors amid easing inflation New Delhi: In the B2C segment, retail consumption witnessed an annual increase of 9.3% in the...

With the help of generative AI, tea chain Chaayos was able to improve customer retention, increase revenue and enhance the experience New Delhi: Founded in November 2012 by Nitin Saluja with a passion to experiment with tea, Chaayos is a contemporary...

The Indian jewellery industry is on a very strong growth trajectory. In the past 2-3 years the value of gold and diamonds has appreciated by 25-30% which has led Indians to spend more on gold and diamond jewellery aided...