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Retail costs in brand building

Retail costs involved in brand building

By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve...
ITC ropes in Shilpa Shetty for B Natural juice and beverages

ITC ropes in Shilpa Shetty for B Natural juice and beverages

ITC's food division has roped bollywood food actress and fitness enthusiast Shilpa Shetty Kundra as the new brand ambassador...

Ravi S Naware of ITC Foods will paint the big picture...

Ravi Naware, divisional chief executive, Foods Business, ITC Limited, will present an ‘India Overview’ at India Food Forum launch...