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Ashok Rajgopal

The New Metros

More and more apparel brands are moving in the hinterlands in search of bigger markets. It is celebration time for brands as they find non-urban consumers with tastes similar to their metro counterparts. Priyanka Saha finds out, what the...

Youth to be at the forefront of Indian retail boom: Study

India’s retail industry, estimated to grow into a $427 billion industry by 2010 from the current $328 billion, should intensify its focus on the youth as the most potential consumer, recommends a study.The country’s biggest asset in the context...
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Fashion industry leaders unite against discounting, embrace data-driven personalization

As fashion evolves from mere aesthetics to a reflection of personal identity, industry leaders at India Fashion Forum (IFF)...
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