While debates on adopting a mobile-first strategy or completely ditching a website for an app remains rage on, e-commerce major Flipkart has come up with an innovative solution -- ' Flipkart Lite'.
Flipkart, which had killed its mobile website in...
Marketers today hardly know their customers. What they know is an aggregated cluster of people who are out there to buy. The story reveals interesting facts about how big data facilitates knowing customers one on one and is critical...
After Myntra shut down its website to just be an app-only channel, and with speculations rife that in a year's time, Flipkart too may follow suit, not many in the industry are convinced about the virtues of an app-only...
Online retail is less than 1% of overall retail in india
In 2014, investments in the e-commerce sector were been about Rs 20,000 crore, four times the previous year, yet, the e-commerce sector’s share in total organised retail is much less than 1% of...
Mobile wallet is a service that is often confused with mobile banking. It is a much broader concept, which includes using a mobile phone as a mode of payment, rather than depending on hard cash or debit and credit cards....
In conversation with Nivedita Jayaram Pawar, Ashish Jhalani, Founder, eTailing India and Indian School of eBusiness (ISeB), (ventures that help companies who want to make the transition from ‘brick-and-mortar’ retailing to ‘e-commerce’, or want to improve their online activity) underlines...
Online Retailing in India: Hype or Reality?!
Growth of online retailing in India is no surprise. Indian retail market is worth 900 billion USD, out of which online contribution is just 0.47 per cent, while the global Industry average...