Anita Nayyar
Retail
No surprises here… Rs 20,000-crore Amul is officially India's most meaningful brand
As per a recent study undertaken by Havas Media, Gujarat Cooperative Milk Marketing Federation's (GCMMF) Rs. 20,000-crore power brand Amul has emerged as India's Most Meaningful Brand. Other brands from India in this category include Cadbury, Google, Britannia, Life...
Retail
Brands are Aspirational Symbols for Nearly 82% Indians: Study
More and more consumers in India now prefer to go for branded products, with 82 percent of them looking at brands as aspirational symbols and improved standard of living, as per a recent study, says PTI.About 82 percent consumers...
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Latest News
71% of consumers want generative AI integrated into their shopping experiences: Report
Over half (58%) of consumers have replaced traditional search engines with Gen AI tools for product/service recommendations, up from...
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