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Anita Nayyar

No surprises here… Rs 20,000-crore Amul is officially India's most meaningful brand

As per a recent study undertaken by Havas Media, Gujarat Cooperative Milk Marketing Federation's (GCMMF) Rs. 20,000-crore power brand Amul has emerged as India's Most Meaningful Brand. Other brands from India in this category include Cadbury, Google, Britannia, Life...

Brands are Aspirational Symbols for Nearly 82% Indians: Study

More and more consumers in India now prefer to go for branded products, with 82 percent of them looking at brands as aspirational symbols and improved standard of living, as per a recent study, says PTI.About 82 percent consumers...
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Fashion industry leaders unite against discounting, embrace data-driven personalization

As fashion evolves from mere aesthetics to a reflection of personal identity, industry leaders at India Fashion Forum (IFF)...
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