Amar Nagaram

Fashion e-tailer Myntra on Monday said it expects about 3 million people to shop on its platform during its End of Reason Sale (EORS), slated for later this month, and tier-II and tier-III markets to contribute over 40 percent...

Myntra announced the launch of Myntra Studio, a personalized content destination on the platform that provides users with access to original, exclusive, inspirational, entertaining and shoppable content at scale. By bringing the fashion influencer community to the fore and allowing...

Myntra announced that it has partnered with Wildcraft, India’s leading head-to-toe outfitter and fastest growing outdoor gear, clothing and footwear brand, to offer high quality personal protective masks on its platform. As part of its commitment to serve customers...

Myntra, India’s leading destination for fashion and lifestyle, has partnered with Microsoft to accelerate its digital transformation and offer an unmatched experience to its customers. Leveraging Microsoft Azure, Myntra is focused on innovation, speed and agility to strengthen its...

Rowdy Wear, the first ever celebrity fashion brand to originate from the Telugu states and owned by actor Vijay Deverakonda, announces its launch on Myntra. Rowdy Wear was born in 2018 and personifies the rebel attitude and style of the...

Indian fashion is at crossroads as consumer profiles are getting blurred. A consumer in a metro / Tier I city is no different in terms of aspirations and spending power from consumers based in Tier II cities. The increase...

'The Humbl Co.', a menswear brand launched last year by actor Mahesh Babu, announces its launch on Myntra. A curated assortment of the brand’s creations that include Mahesh’s movie inspired collection, comprising, sweatshirts, hoodies, shirts, T-shirts and bottom wear...

Imagine walking into a store, choosing a product, standing in a long line to pay and then getting into an argument with a cashier. Now, imagine walking into a store and getting personalised attention, choosing products that are customised...

Myntra, the Flipkart-owned e-commerce platform, on Thursday announced that the 11th edition of its flagship 'end of season' sale had set a record by garnering 50 percent more orders, compared with last year.The four-day fashion carnival witnessed 2.85 million...

The 11th edition of Myntra’s flagship End of Reason Sale, got off to a flying start, with the company selling 1.77 lakh items within the first 10 minutes of the sale going live and over 3.3 million products on...