Amar Nagaram

From product design to marketing and virtual try-ons, here’s how the fashion majors are adopting AI in their businessTop guns of the fashion industry are heads-down to keep up with the by-the-minute evolving world of artificial intelligence. “Fast-forward five...

Myntra and LENZING™ ECOVERO™ fiber brand have joined hands this festive season, to provide apparels made of the environmentally responsible viscose fibre. As a part of this collaboration, Myntra’s in-house fashion brands have created a range of eco-friendly outfits...

Fashion e-tailor Myntra on Friday claimed 100 percent growth in orders received during its one-week long festive season sale. According to the company, 45 million customers visited the company’s portal out of which 4 million shopped 13 million items during...

Walmart-owned Flipkart and Amazon India on Sunday said lakhs of sellers, including a significant chunk from tier II cities and beyond, have received orders during the initial days of festive sale on their platforms. According to a PTI report: The...

The biggest fashion shopping event of the festive season, Myntra's ‘Big Fashion Festival, has registered an overwhelming opening response from shoppers across the country. Myntra's ‘Big Fashion Festival' has got off to a roaring start and witnessed the highest-ever visitors...

Fashion e-tailer Myntra has received fresh fund infusion of US$ 103 million from FK Myntra Holdings, its Singapore-based parent entity, according to regulatory documents. Regulatory documents sourced from business intelligence platform Tofler showed that Myntra Jabong India issued 10,79,136 shares...

Myntra announced the arrival of ‘Big Fashion Festival’, the ultimate fashion shopping event for the upcoming festive season, scheduled to be held between October 16 and 22. The fashion major is set to offer ~9 lakh styles from the...

Myntra has launched Myntra Fashion brands in the Middle East, giving a strong impetus to its international expansion plans. The company has partnered with the leading regional e-commerce platforms, noon.com and namshi.com to offer brands of Indian origin to...

Myntra concluded the 12th edition of its EORS, with 10 million+ items sold, towards the end of the four day event that began on June 19. Shoppers across the country placed about 4 million orders, across multiple categories, of...

The 12th edition of Myntra’s flagship EORS, opened to a thumping reception from shoppers, with the fashion behemoth selling over 15 lakh products during the first 12 hours. Consumers in tier II and III cities have exhibited positive sentiments and...