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Cine Star Mahesh Babu launches his apparel brand, 'The Humbl Co.’, on Myntra

Cine Star Mahesh Babu launches his apparel brand, ‘The Humbl Co.’,...

'The Humbl Co.', a menswear brand launched last year by actor Mahesh Babu, announces its launch on Myntra. A...
Scan & Go: Technologies that will rule 2020 & the stores that are getting it right

Scan & Go: Technologies that will rule 2020 & the stores...

Imagine walking into a store, choosing a product, standing in a long line to pay and then getting into...
Myntra registers 50 pc rise in end of season sale

Myntra registers 50 pc rise in end of season sale

Myntra, the Flipkart-owned e-commerce platform, on Thursday announced that the 11th edition of its flagship 'end of season' sale...
Myntra’s End of Reason Sale sells 3.3 million products on Day 1; registers 67 pc rise in orders over last year

Myntra’s End of Reason Sale sells 3.3 million products on Day...

The 11th edition of Myntra’s flagship End of Reason Sale, got off to a flying start, with the company...
Price points pave way to influencers to draw customers

Price points pave way for influencers to draw customers

“Attractive and heavy discounts and offers are no longer the top factors that draw the evolving Indian consumer into...
15,000 kirana stores to manage 70 pc of EORS deliveries: Myntra

15,000 kirana stores to manage 70 pc of EORS deliveries: Myntra

Myntra’s End of Reason Sale (EORS) is arriving, allowing millions of shoppers to upgrade their wardrobes and step into...

Scan & Go: Seamless payments, self-checkouts disrupt consumer experience

Imagine walking into a store, choosing a product, standing in a long line to pay and then getting into...
56 pc of Myntra festive sales from small cities, towns

56 pc of Myntra festive sales from small cities, towns

Beating the slowdown blues and bridging the digital divide between India and 'Bharat', fashion e-tailer Myntra on Saturday reported...
Myntra announces 'Big fashion days' sale in festive season

Myntra announces ‘Big fashion days’ sale in festive season

Flipkart-owned e-commerce platform Myntra on Thursday announced 'Big Fashion Days' sale, to be held between September 29-October 4 ahead...
Myntra and Tissot partner to enable shoppers in India to buy Swiss watchmaker’s premium watches online

Myntra and Tissot partner to enable shoppers in India to buy...

Myntra and the world leader in the Swiss traditional watch industry, Tissot, have entered into a strategic partnership enabling...