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Aditya Pittie

Modern Trade all about win-win partnerships between brands and retailers

The evolution of modern trade has thrown up new challenges for FMCG and food majors. Brands love the space, the visibility and all the benefits that modern trade offers. They have allocated resources towards this new order through dedicated...

'The man who enabled Patanjali to disrupt the FMCG space'

Pittie Group's association with the Patanjali Ayurved brand dates back to 2012 when it began distribution for their range of products in general trade. In 2014, Pittie began associating with Patanjali in modern trade as well, supplying their products to a wide...
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GenAI-powered conversational messaging platforms can bring more consumers to e-commerce: Report

The report also highlighted the growing user preference for leveraging conversational platforms for daily tasksNew Delhi: GenAI-powered conversational messaging...
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