With the retail market growing vigorously, retailers across the nation are ideating on how to make the best of the opportunities at hand. Supply chain management plays a vital role in the entire process. We talked to the SCM...
Aditya Birla Fashion and Retail Ltd and the Khadi and Village Industries Commission (KVIC) on Tuesday announced a strategic collaboration under which the fashion brand will develop an exclusive product line branded as ‘Khadi by Peter England'.
This initiative is...
Technology is revolutionizing the way consumers shop. Be it smart fitting rooms which give suggestions based on customer’s preferences, virtual mirrors or even iPads that allow customers to find products, retailers are capitalizing on cutting-edge technology to offer never-before...
India’s leading fashion and lifestyle brand Aditya Birla Fashion and Retail Ltd (ABFRL) has adopted 'My Collection', an industry solution from 3D experience platform Dassault Systèmes to market its fashion collections and increase consumer satisfaction, the company said in...
Forever 21, a leading fast fashion brand from Aditya Birla Fashion and Retail Ltd has debuted in West Bengal with their very first store launch in Siliguri.
The brand is focusing on strengthening its foothold in the country by exploring...
Forever 21, a leading fast fashion brand from Aditya Birla Fashion and Retail Ltd. strengthens its foothold in Mumbai with the launch of its 4th store, taking the total count to 15 stores in India.
According to a ANI report:...
Handloom has witnessed a boom in the Indian clothing market with several brands launching their handloom collections. The latest is Peter England which on Monday introduced its smart formals range for men made with the handwoven fabric. Minister of...
Men's apparel brand Peter England has forayed into Sri Lanka. The label, in association with Softlogic, has launched its first store here.
"We look forward to the foray contributing significantly to our growth and profitability in the years ahead," Business...
India’s fashion power-house, Aditya Birla Fashion and Retail Limited, plans to unfold a new chapter in the Indian retail landscape, with its proposal to tie-up with the global brand Forever 21 for the Indian market.
The Board of Directors of...