Aditya Birla Fashion and Retail Ltd

Unfolding a new chapter in the Indian fashion milieu, British designer, Simon Carter marks his India entry with the launch of `Simon Carter’ menswear brand. As part of his India visit, Simon Carter on Thursday launched the exclusive store...

India’s fashion power-house, Aditya Birla Fashion and Retail Ltd.’s Van Heusen Innerwear & Athleisure business has announced a pan India growth plan in this emerging segment. Since its foray last year, Van Heusen Innerwear & Athleisure has created a...

Aditya Birla Fashion and Retail Ltd (ABFRL) said it has acquired exclusive rights of the global fashion retail brand American Eagle Outfitters and its sub-brand Aerie in the country. According to a PTI report: The company will be allowed to...

India's fashion power-house, Aditya Birla Fashion and Retail Ltd.'s Van Heusen Innerwear and Athleisure business today announced a pan India growth plan in this emerging segment. Since its foray last year, Van Heusen Innerwear and Athleisure has created a...

With the retail market growing vigorously, retailers across the nation are ideating on how to make the best of the opportunities at hand. Supply chain management plays a vital role in the entire process. We talked to the SCM...

Aditya Birla Fashion and Retail Ltd and the Khadi and Village Industries Commission (KVIC) on Tuesday announced a strategic collaboration under which the fashion brand will develop an exclusive product line branded as ‘Khadi by Peter England'. This initiative is...

Technology is revolutionizing the way consumers shop. Be it smart fitting rooms which give suggestions based on customer’s preferences, virtual mirrors or even iPads that allow customers to find products, retailers are capitalizing on cutting-edge technology to offer never-before...

India’s leading fashion and lifestyle brand Aditya Birla Fashion and Retail Ltd (ABFRL) has adopted 'My Collection', an industry solution from 3D experience platform Dassault Systèmes to market its fashion collections and increase consumer satisfaction, the company said in...

Forever 21, a leading fast fashion brand from Aditya Birla Fashion and Retail Ltd has debuted in West Bengal with their very first store launch in Siliguri. The brand is focusing on strengthening its foothold in the country by exploring...

Forever 21, a leading fast fashion brand from Aditya Birla Fashion and Retail Ltd. strengthens its foothold in Mumbai with the launch of its 4th store, taking the total count to 15 stores in India. According to a ANI report:...