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Aditya Birla Fashion and Retail Ltd

Peter England gets KVIC approval to come up with Khadi range

Aditya Birla Fashion and Retail Ltd and the Khadi and Village Industries Commission (KVIC) on Tuesday announced a strategic collaboration under which the fashion brand will develop an exclusive product line branded as ‘Khadi by Peter England'. This initiative is...

Dassault Systèmes: Enhancing consumer experience like never before

Technology is revolutionizing the way consumers shop. Be it smart fitting rooms which give suggestions based on customer’s preferences, virtual mirrors or even iPads that allow customers to find products, retailers are capitalizing on cutting-edge technology to offer never-before...

Aditya Birla Fashion adopts Dassault Systèmes’ industry solution

India’s leading fashion and lifestyle brand Aditya Birla Fashion and Retail Ltd (ABFRL) has adopted 'My Collection', an industry solution from 3D experience platform Dassault Systèmes to market its fashion collections and increase consumer satisfaction, the company said in...

Forever 21 opens first store in West Bengal

Forever 21, a leading fast fashion brand from Aditya Birla Fashion and Retail Ltd has debuted in West Bengal with their very first store launch in Siliguri. The brand is focusing on strengthening its foothold in the country by exploring...

Forever 21 strengthens its foothold; opens 15th store in India

Forever 21, a leading fast fashion brand from Aditya Birla Fashion and Retail Ltd. strengthens its foothold in Mumbai with the launch of its 4th store, taking the total count to 15 stores in India. According to a ANI report:...

Peter England ties up with Ministry of Textile

Handloom has witnessed a boom in the Indian clothing market with several brands launching their handloom collections. The latest is Peter England which on Monday introduced its smart formals range for men made with the handwoven fabric. Minister of...

Peter England forays into Sri Lankan market

Men's apparel brand Peter England has forayed into Sri Lanka. The label, in association with Softlogic, has launched its first store here. "We look forward to the foray contributing significantly to our growth and profitability in the years ahead," Business...

Aditya Birla Fashion signs MoU with Forever 21, to take over India ops

India’s fashion power-house, Aditya Birla Fashion and Retail Limited,  plans to unfold a new chapter in the Indian retail landscape, with its proposal to tie-up with the global brand Forever 21 for the Indian market. The Board of Directors of...
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Krishna’s Herbal & Ayurveda eyes Rs 120 cr revenue by March 2025

Founded in 2007, the herbal wellness brand achieved total sales of Rs 72 crore in FY24Krishna’s Herbal & Ayurveda,...
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