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Accenture Research

New consumer behaviors accelerate need for cos to focus on experience for long-term growth

A large majority (77%) of CEOs said they will fundamentally change how their companies interact with customers as a priority to drive business growth, according to a new report released by Accenture (NYSE: ACN).The report, titled “The Business of...

New consumer behaviours accelerate focus on experience for long term growth: Study

A large majority (77%) of CEOs said they will fundamentally change how their companies interact with customers as a priority to drive business growth, according to a new report released by Accenture (NYSE: ACN). The report, titled “The Business of Experience (BX)” and led by...
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Top Marketing Trends to watch in India for 2025

Here's a deep dive into the forces set to redefine brand strategies New Delhi: As India stands at the crossroads...
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