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Abhishek Ganguly

THE CHANGING SIGNIFICANCE OF A BRAND

Retailer’s brand and the consumer conversation are becoming significantly crucial. But that does not, of course, mean no one bothers about a brand. It is still the most important, as it denotes status. One of the most fundamental things for...

Struggling with your digital marketing strategy? Get these 5 fixers!

Technology and consumer behaviour are changing the world faster and further than at any point in human history. India is witnessing tremendous changes in the digital space, with Facebook users increasing at a rapid pace, and internet access getting...

Can the Internet of Things shake up retail?

With the marriage of smart devices, advanced connectivity, and e-commerce, smart retailers worldwide are adopting and embracing various technological breakthroughs that are gradually changing how businesses and consumers interact.While every retailer has a Point of Sale, in-store signage and...

Why consumer branding & advertising need a reboot for the digital age

Advancements in technology and the increasing number of web users have transformed the face of marketing & advertising over the years. While traditional channels of advertising -- TV, radio and print-- are not obsolete, the marketers today are finding...

IRF 2015 to showcase exclusive Knowledge Series session by Javelin Group MD Philippe Nobile

The 12th edition of India Retail Forum (2015), on September 15 and 16, 2015, at The Renaissance, Mumbai will be proud to host Philippe Nobile, MD of Javelin Group, one of the world's foremost retail strategy consulting companies, as...

Retail prodigies to battle it out during IRF Rising Star Challenge 2015

India Retail Forum (IRF), the premier knowledge and networking platform for India’s vast, multi-dimensional and multi-hued retail industry, will kick start on September 15, 2015 at the Renaissance Mumbai Convention Centre Hotel in Mumbai. Launched in 2003, IRF brings together...

I see a great opportunity to build a period of Retail Renaissance: Krish Iyer

India Retail Forum(IRF), the premier knowledge and networking platform for India’s vast, multi-dimensional and multi-hued retail industry, will kick start on September 15, 2015 at the Renaissance Mumbai Convention Centre Hotel in Mumbai. Launched in 2003, IRF brings together the...

Retailers reducing dependence on metros, leaning towards small-town India

Mobiles are going where no store has gone before. According to CBRE India Consumer Survey 2015, online shopping trends in India are expected to continue to grow, fuelled by deep penetration of mobile devices, combined with limited footprints of...

ONLINE RETAIL: A DISRUPTOR OF RETAIL OR A FACILITATOR OF CONSUMPTION?

The verdict is yet to be out – if online is poaching existing customers of brick-and-mortar or creating new categories and new consumption habits. Whilst ecommerce has by no means killed the physical retail scene, it has brought about...

Sports Theme Kidswear: An Emerging Trend

Kidswear based on sports theme is emerging as one of the major categories in the clothing segment, thanks to the growing interest of young consumers in various sports activities. Images Business of Fashion explores the various dynamics of this...
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Online presence aided us more in marketing than revenue generation: Mayank Mohan of Mohanlal Sons.

Mayank Mohan, Director of Mohanlal Sons engages in a discussion with Rasul Bailay, Group Managing Editor of IMAGES Group,...
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