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Abhishek Ganguly

Puma pips rivals, becomes top sportswear brand in India

German sportswear major Puma on Monday claimed that it has become the top sportswear retailer in India, surpassing rivals such as Nike, Adidas, Skechers and Reebok in terms of yearly sales.Puma, the third-largest sportswear manufacturer in the world, has...

Puma Shuffle makes its debut in India

Global sportswear brand Puma has launched Puma Shuffle, a street style weekend pop up space in Indiranagar, Bangalore on February 02, 2019.With an aim to become the hub for growing sub-cultures in the city, Puma has introduced a brand...

Liberalised FDI norm in single brand retail draws mixed reactions

The Union cabinet's approval of 100 per cent Foreign Direct Investment (FDI) in single brand retail on Wednesday drew mixed reactions with industry observers lauding the move while traders' bodies opposed it as "a serious matter for small businesses"."This...

Myntra establishes itself as the most preferred destination for sportswear in India

Myntra has emerged as the nation’s most sought after retailer for sportswear. The category has witnessed strong growth on the platform at 30 per cent year-on-year over the last five years, owing to concentrated efforts by the online fashion...

Virat Kohli launches his brand One8, in collaboration with PUMA

India’s leading athlete Virat Kohli has unveiled his own brand One8 – a collection of athleisure wear reflective of Virat’s personal belief. The launch of his brand is backed by the movement Come Out and Play, which aims to...

Amazon Fashion launches dedicated sneaker store

Amazon Fashion today has announced the launch of a dedicated sneaker store of 2,500 brands on its platform. It will also host sneaker fest from May 25 - May 28 with a minimum 40 per cent to 60 per...

Success mantras for global fashion brands in India

India has been touted as the promised land for international fashion and lifestyle brands, but it remains only a promising one where marketers are trying to work around challenges and problems that still plague the retail landscape. India CEO, Gap,...

Women's products, running and sport style range will drive future growth: Puma

Months after getting FDI approval for single brand retail, German sportswear firm Puma is very bullish about Indian market and expects categories such as women's products, running and sport style range to drive future growth. "We are going to be...

PUMA opens Forever Faster store in Delhi

Sportswear brand PUMA has extended its award winning retail concept 'Forever Faster' to New Delhi. The store -- spread over three floors and covering an area of 4,800 sq.ft in the Capital's South Extension Part 1 market -- imbibes...

How to embed more 'wow' moments in customer experience

The CEOs Conclave at the South India Retail Summit, held on December 10 at the ITC Gardenia in Bengaluru, involved a group discussion on the growing relevance of perfecting customer experiences in India's evolving retail industry. With omni-channelling and...
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Chandigarh witnessed impressive growth in home & kitchen sector on Amazon

The city experienced healthy double-digit growth across various product categoriesNew Delhi: Amazon.in has reported significant growth in the home and...
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