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La Martina bets big on digital, sports marketing strategies to drive consumer engagement

Argentina-based luxury brand La Martina – a polo lifestyle company known for its apparel, technical equipment and accessories – started...

GCPL slashes soap prices by 8 per cent; extends tax benefits to consumers

Home-grown FMCG firm Godrej Consumer Products Ltd (GCPL) has slashed its soap prices by 6 to 8 per cent, extending...

Garment exports to register 15-18 pc growth in FY 18

India's garment exports are expected to register a 15-18 per cent growth in FY 18 as against US $17 billion...

Consumer goods manufacturers to make important information on products readable

If you manufacture consumer products, you'll have to increase the text size on your product so that important information about...

Emami explores options to set up new manufacturing units in international markets

Emami Limited is exploring options to set up new manufacturing units in international markets to meet growing demand. PTI reported: The...

Being Human to open 20 new retail stores every year

Being Human, the retail division of Mandhana Industries, which currently has 60 Exclusive Brand Outlets (EBOs), 259 Shop-in-shops (SIS) and...

Anil Group to expand capacity, mulls plants in AP and Kerala

Vermicelli major Top Anil Marketing Company is mulling plants in Andhra Pradesh and Kerala, beef up its product line with...

Apple firmly sets eyes on what Indians buy the most

A colleague has just bought an iPhone 5S (16GB) at a little over Rs 16,000 and another has made up...

FMCG companies revise rate; extend tax benefits to customers

FMCG companies are revising prices of their products after the implementation of GST and are extending the tax benefits to...

Toonz Retail scores a hat-trick, launches 3 new stores in Uttar Pradesh

Expanding their retail presence in all geographies, Toonz Retail, the homegrown retail chain for all the needs and occasions of kids from...

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Myntra to sell Victoria’s Secret’s online in India

By joining forces with Myntra, we can leverage their expertise in e-commerce and digital marketing New Delhi: Global fashion and lifestyle...